The Wall Street Journal has printed an article about the "premium" small car, the segment that is dominated by the new MINI, and its future direction in the USA. An interesting article with one notable error. Mercedes is not, it is true, in the market with a small "premium" car under the Mercedes label. However, the Smart Car is coming in 2008 and this is a Mercedes product.
Anyway, the article is worth a read:
Wall Street Journal, Small Is Big in Luxury Cars
Here is a video about the "new" luxury compact segment:
Video courtesy of the Wall Street Journal
2 comments:
Unable to play video. RB
Hmmm, video appears to be working just fine.
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