After making a stop in Indiana recently I decided to head out to New York City for a few days to check out MINI's Rooftop event in the city. Jennifer was in-town visiting a friend so we had the perfect opportunity to meet up for another MINI adventure. We had the opportunity to spend the evening with Jim McDowell, VP of MINIUSA and Dr. Wolfgang Armbrecht, President of MINI. The evening of 7 September was a perfect New York late summer evening after tropical storm Hanna drenched the city the day before. The location was in midtown just south of the Port Authority and near the Hudson River. The location provided wonderful views of New Jersey, Times Square, the Empire State Building, and much more of the unrivaled NYC skyline. The event for the evening was the Fashion Week afterparty for Shipley & Halmos and Vena Cava and the event provided an interesting atmosphere to soak up the New York city vibe.
The essence of MINI Rooftop is to present new and artistic ways of using limited but unused space. This concept has become popular in Europe recently. Indeed, a rooftop artistic experiment resonates well in a city like New York.
Dr. Wolfgang Armbrecht, President of MINI, Jennifer, me, and Jim McDowell, VP of MINIUSA
While I'm not sure of the marketing potential of this MINI event in the USA, I do give a thumbs-up to MINI for continuing to think outside the box in the quest for new and avant garde ways to keep the brand at the pointy end of the marketing spear.
No comments:
Post a Comment