Friday, June 24, 2011

Get Ready by FIAT

Pretty good way for Fiat to build USA awareness in the style conscious, urban, forward thinking, and cost savvy consumer segment. I'm of the opinion that Italian design at this price point will have the same type of appeal that the MINI Cooper fostered back in 2002 but in a market now already well aware of the "premium" sub-compact class. We'll see.

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