NPR presented an interesting article today that spoke of the the challenges of reaching the youth audience when it comes to new automobiles. Contrasting the old days (at least in the USA) with celebrity endorsements being enough; today's auto executives have all the new social media to contend with, multiple sources of exposure, and shortened attention spans. It's a brave new world where "liking" a page on Facebook becomes just one of a marketer's steps in selling a car to the young tech generation. For more with video clips and audio interviews go to:
http://www.npr.org/2011/02/27/134103436/Automakers-Reroute-Selling-To-Younger-Drivers
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